Repetition with a certain amount of spaces creates rhythm in graphic design, due to the fact that repetition makes a pattern of consistency in the form of identical graphic elements including shape, style and color.  This design technique is very effective to unify and organize the entire creative piece, showing a clear flow in the design message and creating the sense and atmosphere of the graphic work.

However, too much repetition with too much identical elements can make the design to dull and too predictable to be stylish and appealing.  Repetition doesn’t necessarily to be copying elements exactly the same.   Variation can be a supporting and very important technique for repetition.  It can be variation in shape, size, position, color, etc, with which designers are able to create not only regular rhythm (repetition of identical elements), but also flowing rhythm (natural looking of movement) and progressive rhythm (a sequence of form to show the progression).  Space is also a very important factor supporting repetition to make great designs. The well adjusted space in between each repeated elements can create a sense of rhythm.  And again, they don’t have to the same amount of space, but rather spaces in the form of flowing as well as progressive rhythm.