How can you use text, images, and color together to create a strong visual communication solution?

Text, images and color are the three important elements for graphic design. And they are the tools designers use to create visual communication solutions.

Images are usually used as the element in the first glance.  It can be the part that creates some interesting and appealing visual effects to attract audiences’ attention.

Text is used to convey direct message of the design work.  Text can create styles as well, by it’s font, position, size etc. When the audiences look further into the work, text will be the elements that he/she is looking for to find the details of the information.  However, when they look into the text, they still have the impression that the image left to them.  They read the text with their expectation from the image.  If the text message is within the expectation, they will read further and further to go through the design and get all the information that the design work want to convey.  However, if text message is off their expectation, they will leave the design work right away.  This tells us that elements in design have to be consistent in style, look and feel to create a clear message to the readers.

Color supports the design to create a style and the consistency principle applies to it as well.  Consistency basically integrates all the elements to create a united design.  Just to remember good visual communication needs the graphic elements strongly group together.