I like IKEA for its simple, neat and contemporary design style. Its style is not only represented by its furniture in store but also reflected by its branding. The wayfinding signs are just part of it.
The pictures were taken from IKEA at East Palo Alto. Driving through 101, you can see the big IKEA store sign from distance. With 4 capital letters in yellow and blue for the background, the sign is simple, but very outstanding-looking. Blue and yellow are the two primary colors for the store’s branding. At athe entrance of the parking lot, the sign of welcome and entrance are big and clear enough. Fonts are also san-serif, the same as the store logo, which is very legible. Inside the store, the wayfinding signs mostly consists two colors ñ deep blue as the background and white as the font color. For the arrow, it is always a circle white background with a big black arrow inside. There is a daycare center in store. The designer used foot print in yellow color pointing the direction and location to the place. This is an interesting design when it comes to things about the kids.
Overall, the wayfinding design in IKEA is consistent in its color, font, and the way the arrow is presented. For the kids place, they used a different style, but still the main design color ñ yellow, which made that place more kid-oriented. A very good design.
Tags: design |
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