Emphasis is the most outstanding element in an entire design work. It is also known as the Focal Point. Focal point is a method used in graphic design to draw the audiences’ attention at first glance. It plays a very important role among all the elements in the design work to create a design flow of visual hierarchy.
There are various ways to create the emphasis, and they will be used depending on the specific scenario of the specific design. Positions, sizes, shapes, directions, hues, saturations and special effects as well can all be the factors to make the elements the emphasis or not. However, emphasis is always recommended to be used on the small amount of objects in the design work, while the rest of the elements will be the supporting emphasis, meaning secondary focal points, a.k.a. accents. And others will just display as a background (or negative space as we discussed before). Emphasize on few objects, otherwise, eyes will be distracted with too many elements competing with each other, as a result the design flow won’t be formed. Flow can only be created with different weights of the elements, in the order from the most important to the least. Emphasis is part of the flow, but can never take place of the flow.
Tags: design, graphics |
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