The three packages presented are Neutrogena Moisture, Elizabeth Arden Prevage and Alpha Hydrox.
Neutrogena uses white and blue as its primary colors. With the color scheme and big white spaces, the package gives a clean and simple feel to the consumers. As a skin care product, clean and simple design is trying to make people think of good skin.
Unlike Neutrogena’s white paper package, Elizabeth Arden uses a plastic semi-transparent box through which consumers are able to see the inside product. This design makes the product package interesting and appealing. The gray and orange color scheme is pretty and high-quality looking.
Alpha Hydrox uses a very different color scheme - red and white. On the left top corner of the box, it uses a fake 3D design, in order to emphasize on the product’s important feature - 10% AHA Anti-wrinkle treatment. This special effect works great to draw people’s eyes to that part of the package.
Overall, I’d say all of the 3 packages are in good design. They all use light color as their primary colors. Logos of the manufacturer are all placed in the front of the package, with big white spaces around to give a clean feel. They all have their own unique look. The designers are trying to make their own product stands out from the same type. And I think they succeeded in it.
Tags: design |
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