Presented here are the UpFront column from BusinessWeek 10/23/06, 11/6/06, 11/13/06 issues.
From the three issues, we see the look and feel of the UpFront column is really similar.
First, they all use 4 column layout, with a small article placed on the left, red stripe for heading background and white color text, and an image underneathe the heading, followed by the content with light yellow background. The right side with three column layout consists of two stories, one on the top and one at the bottom. The top story which is the main one occupies about two thirds of the space and the bottom story occupies the rest of one third. There is always a black bold line dividing the two stories along with other dividers, such as a horizontal image or a long bold heading.
Seond, the fonts of three issues are always the same. For the heading, it’s big bold Arial, while the left side content is in small regular weight arial and the right side is small regular times new roman.
The only difference of these three issues are the position of the images for the right side two stories. I think this is somehow to adjust with the amount of the text, in order to have all the content fit in one page. And instead of using boxy images, designers are trying to use the images that the text can wrap around them, which makes the text and image interact with each other and increase the interesting look and feel of the columns.
Tags: design |
Delicious
Stumbleupon
Digg
