Business card plays a very important role in representing a company and its employees, creating a brief and sometimes the first image of the company to its customers, and promoting the company to the market as well. There should be these elements on a business card – company identifier (usually the company’s logo, contact name (with title) and the contact info. How to organize these elements and put them in the right place with right font, color, weight, place, and with the right supporting graphic elements such as photos or artwork illustration, are what we need to take into consideration to make an appealing and information accessible business card.
Among the three elements, the company’s brand is usually the most important one to show on the card, since the biz card is intended to market the business and acquire customers. Therefore, to form a visual flow like all the other graphic design works, the company brand should be in the lead. This could be a compelling image of company logo or the bold font of company name. Just like the example of Apple business card, it uses its world-famous company logo on the left 2”x2” area with a big area of white space around. This is a very good usage of negative space – the very important info surrounded by a great amount of space makes the element look more outstanding. For the rest of the elements, normally the name of the contact will come to the next. The most common method is to make the font bold. Title, contact info are supposed to be at the end of the design flow with relatively smaller font, or lighter weight, etc.
Tags: design, graphics |
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