Advertising - Cars

The three ads presented here are Nissan Maxima, Audi Q7 and Acura MDX perspective.

The Nissan ad consists three parts: The main image on the top showing the car’s inner part, the outer body of the car underneath the bigger image and the bottom part for the text. The ad uses black and white to separate the image and text, While the car body is just at the separation line. even though the body image is not big, it stands out from the entire ad. And the vertical layout of the ad is perfect for the flow of the eyes. People see the luxury inner part of car first, then the outer body and last is the description text, which is just a logical way of thinking - images to draw attention first then the detailed text content to give more information.

The Audi ad is made of three parts too. It’s quite similar to the Nissan ad. But on the top of the ad it shows a close-up look of the car’s headline instead of it’s inner part. Then underneath it, is the outer body of the car. Description part is at the bottom too. Eye flows from top to bottom, drawn to the closeup image first and trying to find more info. Then shows up the entire body followed with detailed description.

The Acura ad is different from the above two in its layout. It has only two parts, the body image on the top and the description at the bottom. This layout makes the ad look simpler than the other layout does. But simple is not a bad thing in graphic design. This applies to ad design too. The design is good as long as it achieves the goal of the ad - be impressive and make people desire to buy. So the Acura ad simply put a running car image on the top, without complication. People don’t need to figure out where to see, what to see, it’s just a cool car followed with its description.

Overall, the three car ads all use black as the primary color, because black means luxury which is one of the features of these cars that the ads want to tell people. They all use the vertical layout with big images on the top and text at the bottom. This is a logical way to show things to people, since big images will attract people’s eyes first, and then the text tells the details and more information. One more common thing of the three ads is that all of them show the logo of the car make in the big images - Nissan shows in the steer wheel, Audi and Acura show in the front. This is very important, since the logo is essence of the products.