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UI14 playback 2 - Why Amazon’s so successful

Posted by Jen in design & art on November 14th, 2009

amazonJared Spool is indeed a user experience expert with knowledgeable and in-depth insight of consumer oriented industry and web design. In this impressively interesting featured talked, he revealed those hidden secrets in Amazon that made it so successful. It all started from the amazing reviews of this currently available Tuscan Whole Milk, 1 Gallon, 128 fl oz. Take a look at the reviews at the bottom of this product, which is even not available now. You will feel it’s so amazing that so many people are just sticky, addicted and constantly contributing to Amazon. Here is some data to show how attractive this website is: The number of visitors in December 2008 is 71,431,000, rank of all website in traffic is 8; Revenue in 2008 is $19,166,000,000, which is 29% increase over 2007. So why is that? Here are some highlights of the Jared Spool’s talk:

  • Engage your users by delivering great content
    • User commentary enhances the experience
    • Putting in a system to “bubble up” the most interesting or useful
      content can dramatically improve the experience
    • Only a small percentage of visitors will participate
  • Don’t fear trying out new ideas
  • Eliminate tool time while delivering confidence (Goal time vs. Tool time - Goal time: When the user is improving the outcome of the experience; Tool Time: When the user is moving forward without any improvement in the outcome of the experience)
  • Never forget the business
  • Caution is warranted
    • Be careful when emulating features
    • Some experiments don’t pan out
    • Not all use cases are equal

UI14 playback 1 - sketchboards, new technique for creative ideas

Posted by Jen in design & art on November 8th, 2009

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User Interface conference is a widely recognized conference organized by UIE Jared Spool once every year. It covers the biggest issues in the world of design, gives workshops, seminars in the perspective of usability, user testing, information architecture, persona, etc.

New technique for creative ideas is a full day workshop by Leah Buley, an experience designer in Adaptive Path. The workshop used an interactive way to gave us a full new perspective to fast design creating, sharing and exploring.

So here comes this great practice of sketchboards, which fixes the wrongs in wireframes.

Sketchboards
• Avoids unnecessary detail (so you don!t waste time documenting what you haven’t yet decided on)
• Reveals the best of multiple solutions (so you can be sure that you!re moving forward with the right design, not just the first design that comes to mind)
• Gets everyone!s input and buy-in (so the design can move forward with many supporters)

3 Types of Sketch:
- Icons and symbols add another level of meaning to text - they’re like visual summaries, or bullet points.
- Environment sketches give context to an idea by showing the user’s perspective - bringing in real people to your sketches can be a powerful orienting tool.
- Interaction sketches. They let you figure out how your idea works on the page, and then communicate that to other people.

sketching tools/supplies:
1-up and 6-up template, highlighter, sharpie markers - fat, regular and small, grey marker, sticky notes, scissors, tapes, etc.

Phases of sketching:
- ideation: e.g. coming up with lots of ideas
- big picture thinking: e.g. how to structure sketchboards
- collaborative critique: how to get the group to say the hard stuff

Case study - Sweet Potato, a dinning, cooking, diet iphone application oriented to healthy life

There are a number of products and web sites that cover aspects of what Sweet Potato
will cover. The Daily Plate from Livestrong helps you see the nutritive value of what you!re eating. But compared to the savory, life affirming experience of eating a nutritious meal, counting calories with the Daily Plate seems boring. We want to design a product that feels like more than just a calorie counter.
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